CMYKhub, a leading wide format production company in Australia, has made a strategic decision to upgrade its printing technology. The company has recently purchased a new swissQprint Impala 5, a state-of-the-art printing machine, from Pozitive sign & graphic supplies. This acquisition marks a significant step forward in CMYKhub's commitment to enhancing its manufacturing capabilities and providing exceptional service to its trade customers.
The Impala 5 is a powerful addition to CMYKhub's Brisbane site, replacing the trusty Impala 2, which has served the company loyally for almost a decade. Alex Jell, the Brisbane hub manager, highlights the Impala 2's reliability and versatility, having been the backbone of their rigid and roll-to-roll wide format production. However, with nearly a decade of service, an upgrade was necessary to meet evolving demands.
The Impala 5 offers a substantial boost in productivity, all while maintaining the exceptional print quality and versatility that CMYKhub has come to expect from swissQprint. Jell emphasizes the importance of speed and capacity, especially in the context of tight turnaround expectations. By investing in the Impala 5, CMYKhub aims to improve turnaround times without compromising on quality, ensuring a competitive edge in the market.
This decision reflects CMYKhub's strategic approach to equipment investment, as noted by Alan Nankervis, the national wide format and workflow manager. The company's familiarity with the swissQprint platform and its proven reliability made the choice to stay with swissQprint an easy one. The Impala 5 will not only enhance speed and print quality but also contribute to the overall growth and success of CMYKhub's trade customers.
The partnership with Pozitive further strengthens CMYKhub's commitment to innovation and customer satisfaction. Phil Trumble, managing director of Pozitive, expresses his satisfaction with the ongoing relationship, highlighting the confidence in the swissQprint platform. This acquisition is a testament to CMYKhub's forward-thinking approach, ensuring they remain at the forefront of the industry.
In conclusion, CMYKhub's acquisition of the swissQprint Impala 5 is a strategic move that will elevate their production capabilities and customer service. By embracing technological advancements, CMYKhub continues to demonstrate its dedication to staying ahead of the curve in the dynamic world of wide format printing.
